A reliable list of recipients is the cornerstone of every successful email marketing strategy. If your intended audience isn’t getting your messages, you may as well be sending them in the trash.
Email verification is an integral part of any successful plan in this respect. We’ll go through the steps involved and provide you with a list of the 10 best practices for email verification that you can start using now.
Explaining the process of confirming your email address.
One other name for email validation is “email verification.” Email deliverability checking ensures that only valid email addresses are stored in your database.
Email verification ensures that your marketing dollars are well spent and provides you with a more precise picture of your campaign’s success. Additionally, efficient email verification processes will assist in lowering both your hard and soft bounce rates.
Ten Recommendations for Efficient Email Verification
- Send a confirmation email. It’s standard procedure in cyberspace. A verification email is a kind of email that is sent to new subscribers to ensure that they are who they say they are. You should consider integrating this into your regular procedure if you haven’t already.
- All collected email addresses should be purged immediately after collection. These may take the shape of lead magnets or any other kind of contact capturing device.
- The old database has to be cleaned up. Email addresses that were functional 5, 10, or even 15 years ago could not be functional anymore. Remove any “old” email addresses from your system as quickly as feasible.
- Master the art of identifying potential “spam traps” and assigning them to their respective entrance points. Many people now use “spam-trap” email accounts, which are only intended to receive unwanted messages. Find out how to spot these “spam traps,” If you discover they’re connected to a certain point in your typical buyer’s journey, reconsider your approach to marketing and content creation there.
- Spend money keeping an eye on your database around the clock. Keeping your database under ongoing “monitoring” for problems affecting deliverability becomes more critical as database size increases.
- Find people who complain about spam often and collect their email addresses. Customers who receive your letters but make it apparent they consider them spam should probably be removed from your mailing list.
- Introduce a system to fix misspelled email addresses. Changing even one letter in an email address might make the message impossible to send. Investigate several programs that can detect and fix mistakes mechanically.
- Work out a plan for managing email accounts based on assigned roles. The company type and desired outcomes from advertising will guide your choice here. Email addresses tied to a specific job function may use a company domain rather than a personal one.
- Check that your email service provider is indeed verifying your emails. If you hire a company to clean up your mailing list, make sure they promise you a hundred percent deliverability rate on their “cleaned” addresses. Don’t be hesitant to hold them accountable if they don’t deliver.
You can learn more about the value of email verification and how to effectively implement it in your company by downloading our free guide. It will explain why phony email sign-ups are such a concern for businesses and how email address intelligence may change the course of a company’s marketing strategy and the return on investment it generates in the future.