Top 5 Email Marketing Tips You Should Be Using
Want to change your email marketing game? Start acing your campaigns with these top email marketing tips which are quite easy to follow and will give you some crazy results.
But before we begin, here’s one hack that we want to share with you. Automating your email marketing efforts and strategies is no longer a bonus today, it is a necessity. So if you haven’t shifted to automation yet, it’s time you do.
The best app for it? Hands down it’s gotta be Mail Chimp. This platform offers the most seamless features and options when it comes to email marketing.
Learning email marketing should be on your task list asap if you want to start a notch higher with your emails.
Let’s now jump to the email marketing tips.
5 Must-Use Email Marketing Tips of 2021
Building the Right Email List
Segregation of your audience and grouping them into the right email lists is very crucial and is the first step of any email marketing strategy. Thus, you need to get it right. If anything gets messed here, you can lose out on potential results.
Go as niche as possible. Try having different messages for small groups of audiences. This may look like too many communication messages but trust this, the more personalized and targeted you are, the better results. So club the similar kind of people and only then send out the messages.
Also Read: How to Clean Your Email List
You might have sent the right message to the right audience but yet noticed that only a few people ended up replying back to your mail. Don’t worry. Send in that follow-up mail. No, it’s not going to look pushy.
Most of the time when you send a follow-up mail, it acts as a reminder for all those who genuinely missed out on your mail, and for the ones who skipped it on purpose now feel obligated to respond back to you.
Use Mail Tracker
This tool is like a god-sent gift. Right from telling you if the mail was delivered, to the recipient opening it and clicking on any links present in the mail, gives you all these details. This helps you track your open rate, reply rate, bounce rate, etc.
Why is it important? Data always help you plan your future campaigns and avoid and recurring mistakes that you’ve been making. It basically prevents you from making efforts in the blind spots.
Choose the Right Time
Do you think sending in an email at 2 am in the night makes sense? Of course not. We’re all aware of how we shouldn’t send emails at odd or inappropriate times. But that’s not enough. It is equally important to send your emails at the right time.
If your audience is corporate professionals, sending them between 9-11 am is a good choice as mostly everyone checks them first thing in the office. Similarly, if your audience is college students, you should try sending it after 8 pm since that’s the most active hours on their phones.
Like this, you must logically find out the right time for your target audience and send emails accordingly.
Ace your subject lines
The majority of recipients decide to open an email based on the subject line. So a subject line can make or break your game. How can you ace them? The mantra is “Less is More”. Write lesser words, personalize it to the T, and using emojis can act as a bonus.
Optimize them for mobile phones as that’s the primary source of checking emails today. Make sure the entire subject line is visible from their notification bar.
Keep it catchy, quirky, and click-worthy.
Getting your email marketing campaigns right is not that difficult how the industry has made it look. It’s all about paying attention to the small details and making sure your basics are right.
Along with that, it is important you track and analyze each campaign. If you don’t unlearn your wrong moves and add the tricks that worked you, you’re going to stand in the same place all your life.
Constantly update yourself, train in copywriting, conduct trial and errors for different ideas, do A/B testing for things you’re not sure about, etc.
Hope this was an exciting and insightful read. Let us know which tip did you like the most in the comments section below.
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.