An email to your list of subscribers might seem like a small adventure when you send it out to your list of subscribers. You take great care in choosing the subject line, brainstorming the content, and putting in great effort to make your call to action as compelling as possible. But then the statistics start to come in, and it’s not what you were expecting. For the majority of your audience, the email gets relegated to the spam folder, where it remains hidden for months at a time. Your incredible deal is no longer available.
Maintaining a consistent habit of email list cleaning is extremely important for email marketers since it significantly reduces the likelihood that your email will end up in the trash folder. But how can e-commerce businesses keep their email lists free of spam? Keep reading to find out.
Why you should clean up your email list in the first place and how to do so
- Remove email addresses that have been returned as invalid or hard bounced from your database.
- Avoid the most frequent problems of maintaining a clean email list by following these guidelines.
How to build a subscriber list that is both healthy and engaging
What exactly is email list cleaning, and why should you care about it?
Keeping your email marketing subscriber list up to date, or “cleaning,” is the process of updating or “cleaning” your email marketing subscriber list. You may do this by deleting inactive and out-of-date contacts from your database and by fulfilling unsubscribe requests.
Regular email list cleansing assists in preventing emails from being classified as spam by addressing two main issues:
- Sending emails to inactive email addresses
- Having a low email delivery rate and a bad sender reputation is a bad sign. As a result, emails are prevented from reaching customers’ inboxes.
Each of them will be examined in further detail below.
- Email addresses have a propensity to become dormant.
With the passage of time, the validity of email lists gradually deteriorates. According to certain research, 4.5 percent of your subscribers might become unresponsive after 28 days of signing up.
Your list may also contain spam traps (old emails that have been repurposed as spam traps) and phony emails created by robots. You can easily understand how this may escalate into a situation where a successful email list becomes one that even marketing guru Neil Patel is unable to restore.
- Poor list management has a negative impact on deliverability and sender reputation.
Maintaining a clean email list can assist you in maintaining a great sender reputation on the internet.
Deliverability is a complicated subject with numerous components, such as the reputation of the sender and the reputation of the domain in which the message is sent. Every domain has its own reputation in the industry. Bouncers are used when you send an email from your domain to a receiver whose Internet Service Provider (ISP) acts as a gateway between you and them. It just has one function, and it does it well: it allows in the approved emails while rejecting the ones that smell like danger.