Digital marketing is one of the booming industries today. It has enabled businesses and companies to establish a strong digital presence which has become the need of the hour.
With a rise in the scope of digital marketing, top universities and colleges have introduced their MBA in Digital Marketing Programs to prepare young talents professionally in the field of digital marketing.
Such programs are curated with an aim to upskill students and get them industry- ready. A fair advantage that MBA graduates have is that they are trained to take up roles directly at the mid-senior managerial roles.
From all the diverse career opportunities that exist for MBA in Digital Marketing graduates, here’s a list of the top 5 careers that also offer the highest pay packages.
5 Best Career Opportunities for MBA in Digital Marketing Graduates
1. Digital Marketing Manager
A digital marketing manager is one of the top careers in digital marketing. Complete in-depth study and awareness of digital marketing is needed along with constant updates according to all the latest trends in the industry. Holistic capabilities of the channels helps a digital marketing manager formulate successful campaigns and makes it easier for him to modify mid-campaigns too.
A comprehensive MBA in Digital Marketing program prepares you for all these things but it equally depends on the student how well they learn & grasp. A digital marketing manager is a fairly tough career to crack but is one of the most lucrative options.
2. Brand Manager
As the name suggests, a brand manager is a digital marketing role found in individual brands as well as digital marketing agencies. Brand managers are supposed to look at the overall brand operations and not just campaigns.
They are responsible for forming holistic brand strategies to appeal to the target market of the company. They’re required to maintain the brand’s integrity across all the marketing efforts and communications.
3. Client Servicing Manager
A client servicing manager in the digital marketing department is the one who takes care of all the end-to-end client client communications including building relationships with them to ensure that their needs are met.
They are responsible for heading a team of customer service associates and form processes to make sure a smooth experience is given to the consumers. Automating tasks, forming a framework, using software systems to make the processes faster, etc are some of the tasks of this role.
4. Paid Media Expert
Paid media experts handle all the paid media advertising on different platforms such as social media, search engines, etc. Paid media is widely used today and thus, this role needs you to come up with various campaigns throughout the year.
The campaigns should be in alignment with the current goals of the company. Ad creatives, bids, budgets, testing versions, etc are the holistic tasks of a paid media expert. Ad platforms constantly come up with new rules & regulations, thus complying with them and making modifications accordingly is extremely important.
3. SEO Specialist
SEO is a booming digital marketing element and an SEO specialist is responsible for handling the entire SEO strategy of a company. SEO is all about optimizing your web pages and social media (to some extent) to rank higher on search engines.
SEO has 3 wings namely, on-page, off-page and technical. Separate strategies and activities need to be carried out for all three and they need to be in sync with each other. SEO also experiences many changes due to the algorithm updates rolled out by search engines very frequently.
Learn more: Why Your SEO Focus Should Be Brand Building
Thus, a SEO Specialist who continuously updates themselves and is on top of their game is a very in-demand candidate of the digital marketing industry. PG programs train you rigorously to achieve this expertise.
An MBA in Digital Marketing program will help you transform your career graph and build a solid foundation that ensures great success in the industry.
Most of the programs come with guaranteed placement opportunities which saves you the hassle of getting out there and applying on your own.
But what if you’re an undergraduate student who has a strong inclination towards digital marketing? PG may not be an option for you but here’s something better.
You can start your career in digital marketing while in college with this advanced Online Digital Marketing Course. This program also offers placement assistance and teaches all digital marketing skills with practical knowledge.
So, there’s no need for you to waste your time anymore! Get started today and enjoy some great benefits of starting your career early. Visit here Fmovies to download the latest and old movies for free.
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.