Branding is one of the professional principles of business management and in the world of internet, the role of branding and its place in SEO is very prominent.
If you are familiar with Google’s SEO algorithms, you know that these algorithms are constantly changing and updating, and Google is trying to provide better results to its users and increase its popularity.
These updates are often a bit inconvenient for site owners, as they have to follow new rules and work harder than before. These algorithms have been completely updated to date to prevent fraud and give way to better sites, and now, Google’s algorithms are based on branding.
In this article, we want to talk about branding and its place in SEO, so if you are a SEO or a site owner who wants to grow your SEO site, stay tuned to i Vahid Digital Marketing Agency until the end of this article.
The impact of branding on SEO
As you probably know, link building is one of the most important factors in SEO growth. But with the advent of black hat techniques and unprincipled methods of link building, Google became a little more sensitive to this factor.
- As a result, many sites have made link building a bit more difficult by novating links or simply introducing a brand name without linking to it.
- This issue became very important in SEO branding and Google reacted to this issue.
- For example, a friend of yours may have bought from an online store but did not give you the address of that store and only know its name.
- Then you can easily search for the name of the store, find its address and make your own purchase.
- This is exactly the branding in SEO.
Concepts that refer to the role of branding in SEO:
- CO-CITATION: This phrase is one of the concepts that refers to the role of branding in SEO.
Let us illustrate this with an example:
Sites 2 and 3 have no connection through links, but Google, citing that Sites 1 links to both of them, identifies Sites 2 and 3 in terms of meaning and subject matter, and links them together. This is called CO-CITATION.
- LINKLESS BACKLINK: This concept is the second phrase that shows the golden position of branding in SEO.
Let us explain this concept with an example:
For example, suppose a site in its article mentions the brand of another site but does not give a link to it.
But the very name of that brand, causes Google to receive a signal and create a semantic connection between the brand and the article of that site.
What Works on The Role of Branding In SEO?
According to Google, according to statistics, most people who want to click on one of the search results, pay attention to the brand name.
Google also determines the credibility of a site page based on criteria such as searching for that brand name on Google, posts related to that brand name on social media, and referencing sites with that brand name.
These issues show that you need to spend more time on branding to get better results from your SEO; That’s why you need to do the following to grow your SEO:
The first thing you need to do for your branding is use offline advertising through by buy bulk traffic. Offline advertising and the use of methods such as billboards, will increase the search for your brand name in Google, and this issue can have a great impact on the popularity of your brand with Google.
So, try to find a suitable budget for offline advertising among your advertising budgets.
Reporting ads and using such methods that make your brand name appear on popular and popular sites, will make your branding stronger.
When a popular and reputable site mentions your brand and writes an article about your brand, it signals to Google that your brand is credible and strong, and this can have a branding effect on SEO.
So try to use methods such as ad reporting, this method may not directly affect your sales, but it can create good branding for you in the long run.
The most important thing you need to take seriously is the proper use of social media.
Social media traffic to your website is a place where a lot of people are present, and you can attract these people by presenting and introducing your brand. By doing this, you can promote your brand more, you can attract more traffic to your website, and you can increase the search for your brand name on Google, which will have a great impact on the growth of your website SEO.
So, in your online marketing strategies, it is better to spend time seriously on social networks and introduce your brand professionally on them.
We also looked at the concepts involved in this topic so that you can use them in your own strategies.
In the next step, we introduced the things that you can do to strengthen your branding and thus help your SEO growth more. We hope this article helps you to get a better SEO position for your website with stronger branding.