Today, it is impossible to picture life without the internet. Suppose you wish to pursue a career in the digital industry professionally and personally. Currently, digital marketing is the most often used strategy. Per the CMO study, marketers should allocate 57% of their overall budget to digital marketing initiatives. And in 2023, expenditure is projected to rise by 16%. If you’re starting, do you often wonder if a job in digital marketing might be a good fit? It would help if you considered pursuing a profession in digital marketing. Let’s examine this professional path and its purpose.
Digital Marketing: What Is It?
Marketing serves as the link between your business and the right customers in the age of immediate pleasure. The advertising of a service or product to boost sales is known as affiliate marketing. Promoting a product using digital channels, including social media, online advertising, email, and multimedia messaging, is known as digital marketing or online marketing. It entails creating a web-based solution to assist firms in reaching out to and establishing connections with potential clients through digital marketing campaigns.
Related: Learn Digital Marketing
What Are Some Popular Careers In Digital Marketing?
Most digital marketers start in entry-level roles like digital account managers. And eventually took on a managerial role. The most well-known and in-demand positions in digital marketing today are:
- Digital Marketing Manager
- Social Media Marketer
- SEO or SEM Specialist
- User Experience (UX) Designer
- Email Marketing Specialist
- Virtual Reality (VR) Developer
- Content Strategist
- Artificial Intelligence (AI) Specialist
We’ve now looked at the challenging positions in the field of digital marketing. But first, let’s examine the pay scales for digital marketers.
What Do Digital Marketers Make On Average?
In essence, digital marketing is a non-technical industry. However, a prospective marketer’s compensation level is influenced by aspects including education, job title, abilities, and years of work experience. Digital marketers may expect base pay ranging from $49,480 to $105,354 per year, according to Talent.com. For seasoned experts, the average US digital marketing salary is $65,917.
Career Outlook For Digital Marketers
Still, Is a job in digital marketing worthwhile? If you’re curious. Recall that one of the top three talents Americans will master in 2022, according to a recent study of CMOs, is digital marketing. Digital marketing initiatives now need significant commitment. 73% of businesses are viewed as leaders in digital transformation by marketers. In actuality, 69% of businesses spend on digital media, and 77.4% do website optimization.
The need for qualified people in the industry is rising due to increased rivalry among data-driven businesses, which bodes well for digital marketers.
Is There A High Demand For Digital Marketing Jobs?
More than 63% of the world’s population will be Internet users as of April 2022, with around five billion users globally. Therefore, it should be no surprise that there is an increased demand for qualified digital marketers. Digital marketing is one of the ten talents that employers are looking for the most, according to new LinkedIn research.
Demand for highly qualified marketers who are fit for particular digital marketing positions is rising. For instance, marketing analytics and ad presentation abilities grew by 46.1% and 84.6%, respectively.
Because there need to be more digital abilities and because digital marketing is multifaceted. The greatest time to enter this sector of work is right now.
