SEO is a powerful marketing strategy that helps you get your business to the top of search engine results pages (SERPs). It’s important to keep in mind, however, that SEO isn’t free. You can spend a lot of money hiring in-house or outsourced SEO experts, or even paying for tools that can help your site rank higher.
The best way to determine what SEO tools you need and how much they’ll cost is to assess your business’s needs and budget. Then, you can look at pricing models and decide which SEO services make the most sense for your business.
Local SEO – Getting your business to show up on search results for geographic locations and in local business directories is crucial for businesses that rely on their community for revenue. This is particularly true for eateries, retailers, gyms, designers and consultants with physical storefronts or offices.
There are a few different ways to approach local SEO, including optimizing for keywords that potential customers use to find your products and services. This could mean improving your site’s content or launching an email campaign.
Using keyword research to identify the most relevant keywords to target for your business is an essential part of any SEO strategy. This can be done manually with Google’s Keyword Planner or through a paid tool like Ahrefs.
Once you’ve determined the right keywords for your business, it’s time to set up a link building campaign that will drive targeted traffic and boost rankings. This involves creating backlinks to your website from outside sites that are considered reputable sources for your industry and niche.
You can also use a tool to analyze the quality of your links and determine which ones are causing the most damage to your rankings. This can help you to focus your link building efforts on generating a high number of relevant and quality links, rather than a low number of spammy links.
Social Media & Content – A big part of an effective SEO strategy is creating engaging, informative, and relevant content that can drive conversions. This can include writing blog posts, producing images and videos for your website, or a combination of the two.
The cost of content can vary widely, depending on the scope of the project and how long it takes to produce a piece. This can range from a few hundred words per month to massive landmark pieces posted on a regular basis.
Investing in content is important for SEO, but it’s not cheap! It can cost between $500 and $1,500 a month to get the most out of your content.
Technical SEO – Crawling your site’s content is essential for Google to crawl and index your site effectively, but this can take a while. Having an agency perform this task on a monthly retainer can save you tons of time and trouble, and they’ll be able to catch errors before they impact your rankings.
A variety of agencies and digital marketing firms offer SEO packages, ranging in price from basic to high-end services. This can be a great way to get a complete package of services for one affordable rate, but it’s essential to choose carefully and ensure that the work is being carried out by a reputable agency that has the necessary expertise to deliver a solid ROI.