In the past, guest posting was one of the most effective SEO strategies. However, Google’s Penguin algorithm update has made it harder to achieve good results. As a result, many companies have been questioning whether or not they can do SEO guest posting on their own.
The answer to this question is no, but it doesn’t have to be that way. With the right strategies in place, you can achieve excellent SEO results with your guest blogging efforts.
1. Use Only Topically Relevant Sites
When writing a guest post, it’s important to find sites that are relevant to your business and industry. In addition, you should choose websites that are highly ranked and have high domain authority.
2. Only Write Quality Content
If you’re looking for ways to boost your search engine optimization and improve your online visibility, guest blogging is an excellent option. This strategy enables you to reach an audience that you might not be able to reach with your own website, and it can also help you build brand awareness among your target market.
3. Focus on Quality Links and Anchor Texts
The main reason for guest posting is to gain backlinks. In order to get these, you must ensure that you include keywords in the anchor text of your links, and that the anchor text contains words that are useful and relevant for your target audience.
4. Check Your Grammar and Spelling
When you are writing your guest post, it’s important to proofread it thoroughly to make sure that there are no grammatical errors or mistakes. If there are, your editor may not accept it. You can use free tools like Grammarly and Hemingway App to help you.
5. Create a Guest Post Bio
If your goal is to increase your SEO with backlinks, you should write a bio that includes your target anchor text and links back to your website. You should also include a link to your blog, product, service, or other relevant page on your site.
6. Write a New and Interesting Article
When it comes to SEO, the best way to gain traffic is to write content that’s fresh and unique. You should also avoid using a similar topic that has been covered on other websites.
This is a common mistake that many writers make. The problem is that you’ll have a hard time getting your guest post accepted if it’s too similar to the other posts on the site.
Therefore, you should strive to write a unique and informative piece that will help the reader with their query or question. This will increase your chances of being accepted by the website, and it will also help you earn a high rank on the SERPs.
If you are not confident in your ability to write a high-quality guest post, consider hiring a professional writing team to help you craft your content. You can also use services that specialize in guest posting to help you find the best sites to publish on.