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Best materials for Custom Sticker Printing

Do you love the idea of sticker marketing, but are not sure which material to choose? Are you maybe a little overwhelmed by the different materials on offer? Or do you simply want to learn as much as you can before you decide on the best sticker material for you and your business needs?

Then read on, this article is for you. We will introduce you to four different sticker materials that are perfect for printing custom stickers. You will learn about the advantages of each material and what to best use them for. At the end of this, you will know exactly which sticker material you should go for to create your perfect custom stickers UK. Does that sound good? Then let’s jump right in. 

1. Most popular: White vinyl 

White vinyl stickers are one of the most popular and best-selling materials on the market. That is because they are super versatile. They can be used indoors and outdoors, are resistant to water, scratches and sunlight and can stick to thousands of surfaces.

If in doubt, white vinyl is a safe choice that will give you a high-quality sticker with amazing colours, ideal for logo stickers, stickers to hand out or product labels. Do not worry, despite the name, you will not be stuck with a white sticker. These stickers simply have a white base to create any colour or colour combinations you can think of. 

2. Eye catching: Effect material 

While white vinyl stickers have a white base, effect stickers are printed on effect vinyl. Many sticker printing companies offer a great variety of such materials, ranging from glitter and holographic to fluorescent or clear vinyls. These materials are ideal for highlighting a specific product feature or branding a luxurious limited edition range. 

These effects can even be controlled so only parts of your sticker design show them. To do this, sticker makers print white in between the material and your colour of choice. This dilutes the effect and creates a beautiful opaque finish. As these stickers are also printed on a vinyl base, they are just as resistant as standard white vinyl stickers.

3. Go green: Biodegradable stickers

Traditionally, stickers are associated with plastic and are therefore not always the most environmentally friendly choice. However, there are so many more materials to choose from, some are even biodegradable. This mean that you can invest in 100% compostable packaging or share your business values with your customers. 

There are several material options you can choose from. Some sticker printers offer so-called bio-plastics. These are made from wood pulp and are usually offered as white or transparent materials. Bio-plastic stickers behave like plastic-based stickers, making them ideal for thousands of uses. If you are after a thicker, more premium looking material, invest in biodegradable paper stickers. These stickers consist of sugar cane fibre and, while they are not waterproof, they make great paper labels for product packaging. And the best: all of these stickers completely decompose within 12 weeks.

4. Stand out: Floor vinyl  

When you hear floor stickers, you probably think of large round stickers reminding us to social distance in times of COVID-19. However, floor stickers are much more versatile than this. If you have a physical shop, they are a great way to communicate with your customers and direct them to special offers or new product ranges. 

The material floor stickers are printed on is more resistant than standard vinyl. It comes with a tough anti-slip finish that keeps your customers safe and allows you to clean them regularly without damaging them. If this sounds like something you would like to try, we recommend choosing a size of 10x10cm or larger to ensure that your stickers will actually be seen. 

We hope this article cleared up some confusion around sticker materials, and that you now feel confident to choose your perfect material. Should you have additional tips or questions, please share them in the comment section below. 

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