Rather than expecting customers to visit your business, it can often be more effective to reach out to them by participating in various outdoor events like fairs, tradeshows, sporting, and cultural events, etc. However, you must be sure you can meet potential customers comfortably while keeping everyone and your goods safe and dry. A custom canopy tent is ideal for outdoor marketing exercises. According to Forbes, participating in a tradeshow allows businesses to interact physically with customers. Some of the top benefits of using custom popup tents:
Easy to Carry and Set Up
One of the main reasons for businesses, big and small, love to use canopy tents for outdoor marketing exercises is they are collapsible, lightweight, and easy to carry in the truck of cars or pick-up trucks. You can set up a canopy tent in a matter of minutes with just one person helping you and without special tools. The ease of carrying it around and setting it up makes canopy tents a perfect accessory to your outdoor marketing campaigns. With logistics and tent erection issues out of the way, you can focus better on participating in the event.
High Versatility
Canopy tents are perfect for any outdoor event in which you participate to promote your business and engage with potential customers, suppliers, partners, distributors, and other stakeholders. Occasions like tradeshows, farmer’s markets, street fairs, sports events, music concerts, community events, health camps, etc., are ideal for setting up a canopy tent and engaging with potential customers. You can buy canopy tents in various sizes and models, depending on your requirements and the weather you will likely encounter.
High Degree of Customization
Though it is more convenient and quicker to buy canopy tents in standard sizes, shapes, and colors, you can easily order a custom tent canopy in the size, shape, and colors of your choice. If you are expecting bright sunshine, you can ask for a lightweight material suitably UV-coated to prevent it from fading, while a waterproof fabric will be the best for rainy weather. You can also order models with side walls, zippers, waterproof floors, gutters, or extra ventilation to keep you comfortable in warm weather.
High Visibility Brand Promotion
With its colorful appearance and custom branding, people attending an outdoor event will notice your canopy tent and will be drawn to it automatically. You can make your business and brands stand out in the clutter with a canopy tent dressed in your brand colors and sporting your logo and advertising slogan.
Long Service Life
When you buy a good-quality canopy tent, you can expect it to last for many years since they are generally durable. The frames are usually of lightweight aluminum for portability, however, you can also order heavy-duty steel frames. Canopy tents are an excellent investment providing excellent value for money while being eminently affordable even by small businesses.
Conclusion
Marketers executing marketing campaigns in outdoor environments will do well to consider buying custom canopy tents. Being fully customizable and durable, they offer an excellent return on investment while giving you the flexibility of reaching out to customers in an enabling environment for better brand awareness and conversions.
