With competition being intense, businesses must do whatever they can to attract the attention of their target audiences. With customers are finding ways to ignore typical mass media and digital advertising, vehicle graphics are rapidly emerging as a preferred method of raising brand awareness at the street level. Vehicles carrying your advertisements are hard to miss when you are out on the road, and they reach out effectively to audiences in all places round-the-clock very affordably. However, there are quite a few mistakes people tend to make that can dilute their efficacy and subdue the return on investment. Some pointers on the errors you need to avoid when applying advertising decals and wraps on vehicles:
Like everything else, there is a wide variety of vehicle graphic vinyl. Even though it can be tempting to choose the one that costs less, you can be sure that the compromise you make will lead to a disappointing performance and more expense over time due to the vinyl peeling off, fading, developing bubbles, etc. Also, when you use poor-quality materials, the quality of reproduction of the design will be suboptimal and will damage your brand image.
The appearance of car decals depends on how well the design has been developed and fixed on the vehicle. For this reason, it is vital to design the decal according to the shape and size of the vehicle. Unless you measure the surface accurately, you are liable to end up with a decal that is too large or too small. It is also possible for important areas of the decal obscured by door handles, windows, mirrors, etc. The best thing to do is not rely on any measurements by a third party and measure the vehicle yourself.
Making the Design Too Complicated
It is understandable if the designer wants to show off his skills with a fancy and complicated design that looks awesome on the computer screen. However, in real life, a busy design looks messy from the distance the typical audience sees it. The best thing to do is to keep the color palette simple, limit the number of fonts to two or three, restrict the text to the minimum, and use large graphics that can attract attention from a distance. The best designs are those that can be read at a glance from a distance of 20-50 feet. According to Assemblo, simple designs communicate more powerfully.
If you have used the best quality materials and printing, the decal may not last as long as it should or look unsightly because of wrinkles and bubbles. The vinyl may also start peeling off prematurely. These things happen because the adhesive on the reverse of the vinyl graphic does not adhere properly to the surface. It is usually because there is dust and grime on the surface, or the surface may have oil or grease deposits. To ensure that the decal sticks properly, you must clean the vehicle body thoroughly with warm soapy water and if need be, wipe it down with rubbing alcohol to remove all traces of oil. Do not polish the vehicle.