Today we are going to talk about 6 SEO best practices for your small business website.
So it’s easy to fall victim to these fads or trends with how to improve your SEO, but be mindful of that because while a quick fix can be appetizing and appealing it can actually hurt your SEO in the end.
If you really want to impact your SEO you cannot fall into those gimmicks. It’s all about the long-term results. And we have got some best practices 6 of them. The following search engine optimization tips were made possible with the help of a local website design and SEO company in Columbia Maryland.
Research Your Keywords
Number practice is that research your key words. This is super important. And we know a helpful site, it’s the Google keyword planner. And that’s great because you can find relevant keywords that online visitors enter when searching. So this is a really important thing about long-tailed keyword, so you can get more specific. And those long tail-keywords are say, I do coaching. You don’t want to try to capture the market on coaching because there’s so much competition. It would cost you a fortune to just actually rank there. But say, I am a coach to help you advance your career in the San Diego area. I am going to focus on those keywords. But you really want to research what keywords make sense, the trends and things like that. So you are not focusing your attention on just irrelevant things that you will never actually make an impact in.
Create Great Content For Your Website
The SEO best practice number two is create great content for your website and that’s where the keywords come into play. Add that into your text. Think about what are those online visitors searching when looking for a business. And you will want to make sure that whatever keywords you use, you are not stuffing it in where it doesn’t make sense. Really explain what you do, the atmosphere and things like that.
Make Your Website Mobile-Friendly
Tip number three is, make sure your website is mobile friendly. Over half of search results are happening on mobile phones. So you want to make sure it looks good on mobile, because if it’s not, Google’s not going to actually rank your website for people searching on the phone.
Understand Metadata And Use It Properly
Next tip, understand metadata and how to use it properly. That meta title and meta-description is on your website itself kind of on the backend. So most website builders that use out there wheather it’s GoDaddy’s website builder plus marketing, Wix, Weebly, Squarespace, there’s always a section to add those there. WordPress, just install a plugin like Yoast SEO and you can easily add that. So they say your title should be anywhere between 50 and 60 characters. You want to make sure, you include whatever your primary keywords or keyword phrase is there. And then with your description, it should be around 150 to 160 characters.
Avoid Duplicate Content
Next best SEO practice, avoid duplicate content. Because search engine will penalize you, if you are using duplicate copy.
Showcase Reviews And Testimonials
Tip number six is to showcase your reviews and testimonials. Reviews and testimonials are what it’s all about it’s the word on the street about your businesses, these are you actual customers, your actual clients, basically praising you for being the awesome you that you are! So turn your website into word of mouth. Like I land on your website and from there I can see what your customers think because you have shared maybe your Yelp reviews, or your TrpAdvisor reviews, or Google reviews. So have those testimonials there and it will boost your credibility and trust with that potential new customer.
So these were some tips about how to do SEO for small business websites? If you want to know more about your business website like how to make it, or what should you do so it can appear on Google’s first page things like that. Feel free to contact with Hyper-loop digital marketing & SEO. Our experts will guide you there more about your queries.