There are several technologies and trends that will continue to influence the 스포츠중계 industry. Some of them are 5G, Social media, Direct-to-consumer platforms, and Hybrid linear-streaming models. Regardless of the technology, the changes to the sports broadcasting industry are sure to be dramatic. These technological changes will affect every aspect of the industry, from how fans view the game to how the content is produced.
The use cases of 5G are many, but sports is perhaps the most developed. 5G-enabled cameras could eliminate the need for cabling and outside broadcast trucks. Moreover, there is no need for satellite relay or backhaul because a 5G network will carry the signal directly to a central production hub. BT Sport, for example, has been trialing 5G-enabled cameras to capture interviews with football fans before and after the match.
The rise of social media has spawned new ways to engage fans with their favorite teams and players. Fans crave a closer connection to their teams and players, and their passionate support for the sport gives sports organizations greater visibility among consumers. Broadband internet has also made livestreaming possible, and social media platforms such as Facebook, Twitter, YouTube and Amazon Prime have all joined forces with sports organizations to provide consumers with a better sports experience.
The rise of Direct-to-Consumer (DTC) streaming services is changing the nature of media consumption. Today, sports broadcasters can stream more than 100 million hours of content each day. Almost half of all sports fans subscribe to a DTC service. Direct-to-consumer platforms are a way for sports organizations to engage with fans all year long, wherever they live. DTC platforms allow sports properties to create more compelling content for fans, as well as gain insights into viewing habits and trends. The biggest downside to DTC is that it’s a high-risk play. OTT platforms have been around for a few years, but major companies have been slow to move into the DTC space. However, 2018 is the year when these companies will make meaningful moves into DTC offerings.
Hybrid linear-streaming model
A hybrid linear-streaming model for sports broadcasting is a potentially transformative move for the sports industry. While the traditional pay-TV model is in decline, sports are proving their value as a “linchpin” that keeps bundles together. In fact, Germany’s football league is planning to combine a global subscription video service with traditional rights distribution to create a new hybrid model.
OTT platforms have changed the way we watch sports. Sports fans are increasingly demanding to view their favorite games and teams anywhere, any time. The Super Bowl alone saw a 4% increase in mobile viewing in one year, proving that this generation of sports fans expects the same. OTT platforms are changing the way we view sports by relying on data to improve their content. Sports broadcasters must take note of this new reality in order to remain competitive.
While it may be easy to think of how to switch between cameras during a game, the actual process of utilizing a multi-camera production requires a little bit of thought. The best multi-camera setup allows for more freedom for the production team, but it also requires a certain amount of communication. Ultimately, the goal is to deliver a broadcast that has a consistent visual vision. For example, if one camera is on the opposite side of the field from another, viewers may become confused by the shot change.
Video on demand
Video on demand is revolutionizing the way we watch, listen to, and share sports content. Many sports are making the change, from traditional broadcasters to online platforms, and embracing the new technology is an excellent way to make the most of this trend. While traditional broadcasters may have their hearts set on their own localized programming, video on demand opens up new avenues of revenue. As sports organisations increasingly shift their business models, many have begun developing their own OTT platforms. Formula One is one such example. F1 TV Pro provides live streams of races using up to 20 on-board cameras, and even allows users to watch press conferences.