5 Essential Tools You Need to Grow Your Personal Brand Online 

If you have ever thought about building an audience online, you are not alone. These days, having the ability to market your business or opportunity online is crucial in generating revenue and converting prospects into customers. It might be hectic to build a site with search engine optimized keywords, offer excellent customer service, provide information, and display products or services. 

There are many online marketing tools available to help you build an audience online. By utilizing these tools, you will maximize the traffic to your website or social media sites. As well as create more leads, get more sales, and increase your return on investment (ROI). If you’re looking to strengthen your online community, here are some tools you should leverage. 

1. GogoPDF

If you are searching for an online PDF converter, then GogoPDF is a website worth checking out. Apart from conversion, GogoPDF can be used to edit your PDF document. As an online marketer, you might want to share a free guideline with your audience. You will need the Add Watermark to PDF Tool to push your brand image. This can be done in a few easy steps using GogoPDF. 

PDF is the most widely used file format globally, and it uses a very high-quality standard when it comes down to document sharing, creation, presentation, etc. So you would need a tool like GogoPDF to help you with all your PDF conversion and editing needs. 

2. Google Analytics

Google Analytics is a powerful web analytics service provided by Google, which monitors and reports web traffic. You will need to listen to your audience if you want to build a personal brand. With google analytics, you can find out what your audience is interested in and jump in front of the idea. Google Analytics offers an easy-to-use platform that enables the interpretation of data accessible. 

With web usage and social media becoming more important to internet marketers, it is vitally important that online marketers fully understand the dynamics of analytics and where their traffic is coming from online to take appropriate steps to increase sales. Many internet marketing gurus will argue that the best way to do this is through pay-per-click advertising. This may not be right for your company. There are many other ways to increase web traffic and increase your return on investment through data from google analytics. 

The Google search console works hand in hand with Google Analytics, reporting data directly from the search query and displaying the most popular search keywords. Another great feature of Google analytics is the integrated location-based search. 

3. Canva 

A high-quality, professional web or social media site needs eye-catching, engaging content and a distinctive graphic design delivered in a manner that gets the message across. Many people are aware of canva a site where both experienced and newbie designers can create appealing graphics. Canva can be used as a graphic design tool for businesses. It has an easy-to-use interface and customizable templates. 

Canva, a high-quality graphic creation, and visual design platform offer clients complete control over the elements of their design layouts, allowing designers to use nearly every kind of image, text, and color available. Designers can find a variety of templates and graphics from which to choose, and they can select templates from a variety of categories.

Many of the images Canva uses are licensed under a Creative Commons License, making them available to individuals for reuse. You can also export your photos and videos. Canva allows clients to preview templates before using them. Clients can also purchase canva pro to be able to access more features. 

4. LinkedIn

Linkedin is currently the most popular platform to build a professional audience and market your skills. It’s a very user-friendly platform and a potent networking tool that enables you to connect with hundreds of companies looking for quality candidates with targeted skills. Companies are increasingly using Linkedin and similar business-oriented software applications to leverage the power of social media for their recruitment needs. Although this is not directly a tool, you can take advantage of it as a platform to connect with people in a similar field. 

There are many job case studies where recruiters have used LinkedIn as a primary recruiting tool. It is apparent from these job case studies that LinkedIn has the potential to be a truly revolutionary tool for the online market. It gives you a chance to interact directly with your targeted peers, which can be particularly valuable for job seekers looking for targeted relationships with executives and managers. 

Another essential thing to note when talking about LinkedIn is its enormous reach, especially considering that it is free to join and open to millions of members worldwide. This means that your LinkedIn profile could reach many people, both for informational purposes and for marketing purposes (to promote your company and get your name out there). 

5. Google Alerts

Google Alerts is an internet marketing innovation, providing customers with regular updates on keywords relevant to them online. Google Alerts is the first content-based, online alerting service from Google. 

The service delivers e-mailed alerts to the individual user when it learns new information, including web pages, blog posts, news stories, or online research that matches the user’s searched term(s). Google Alerts provides an unparalleled opportunity for businesses to enhance their existing customer relationships, drive traffic to their websites, and obtain greater exposure for their products and services. 

Google Alerts allows you to manage and track who is making use of your website, as well as who has visited your site. Businesses can use alerts to find out what people are searching for, what keywords are being used to find their products and services, and what sites have been identified as potential competitors. Google Alerts can be used for brand monitoring to ensure that your brand is noticed while also allowing you to manage your brand in real-time.


There are a variety of tools that are available online. These include software that can be used to help perform and automate tasks that otherwise would be tedious and time-consuming. These online marketing tools for building an audience online are readily available and should not cost an affordable amount. Many of them are available for free, many of them offer free trials!