Let’s face it: the lifeblood of any online entrepreneurial venture is inbound Web traffic. However, drawing in a high volume of visitors without conversions won’t lead to success. Therefore, it is no surprise that many internet store owners from Shopify are always looking into improving their conversion rates. Whether it’s implementing Shopify SEO (search engine optimization) practices or simplifying the shopping process, transforming consumers into paying customers is equally as essential as increasing traffic. With that said, here are a few hacks that should help you do just that.
Include review generation
Contrary to popular belief, a business isn’t the best way to sell its products. Whether or not you believe it, consumers can do a much better job of creating positive exposure for a company’s offerings than the organization or its marketing team ever could. The reason for this is that most people trust the customer’s word more than they do the brand. Online shopping does impose certain limitations since it’s impossible to smell, taste, or touch the product, after all. And because of this, they often look for people who have, and this is called social proof. As such, it makes sense to include review generation into your business.
By leveraging reviews, not only will you help your eCommerce business build online awareness. But it will also instill confidence in your customers and push them to make a purchase and generate more sales for your internet enterprise.
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Add videos of the products descriptions for Shopify SEO
When it comes to converting users into buyers, showing the product’s description in video form can go a long way. After all, they’re more eye-catching and engaging than images and text. They attract attention like no other because our eyes are more attracted and fascinated by movement. More importantly, most people can retain no more than a small part of the information they read. On the other hand, viewers can keep most – if not the entire message of the video they watch, making it a more effective marketing and communications medium as a result. These are not hard things to learn, though you also have an option to work with an SEO Company.
In other videos, if you’re looking to strengthen your engagement with the target audience, adding videos is an excellent way of doing so. They’re able to offer that in-person interaction that the online shopping experience lacks to a certain degree. They can also be used to tell stories much better than text, images, or audio alone can deliver and create the kind of emotions that can convert. When you get right down to it, consumers want to know a product using their senses, similarly to traditional shopping. While it can’t be replicated entirely through digital means alone, videos can help give the same kind of feeling of browsing through a physical store.
Best of all, search engines like Google tend to favor websites with videos. In fact, leveraging videos is proven to elevate the SEO efforts of a business and boost its organic traffic. And because Google usually displays combinations of videos, images, and text in the SERPs or search engine results pages, product videos that are optimized will give you greater chances of elevating your online visibility.
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Make it easier for customers to reach you
It’s a well-established fact that excellent customer service can convert. When all’s said and done, consumers will be more inclined to buy products from a brand that takes the time to respond to their inquiries or aid them throughout the process of shopping. With that being the case, you’ll want to make it much easier for them to connect with your business. These days, a contact form or email address isn’t enough; most people expect multichannel service across various digital platforms, not the least of which are social media websites.
Another feature worth integrating into your website is live chats. By having the ability to connect with the enterprise instantaneously, you’ll be able to meet your customers’ needs promptly. Even if they don’t use it, the existence of a live chat option can make your online store look more trustworthy and reputable than it would have otherwise.
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Whether you’re a seasoned eCommerce entrepreneur or have only just begun your journey as a Shopify business owner, the goal remains the same: to improve your rate of conversion. With these simple hacks, you’ll be able to create the kind of awareness and exposure that will draw in customers and present your business with more opportunities to boost revenue.
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