You know, despite all the cockiness, Hashirama dry-humping, and the whole thing about PULLING TSUNADE IN TWO YOU SON OF A BITCH, Madara seems like a pretty nice guy. An evil nice guy, but a nice guy nonetheless. He, and Obito I guess but not really, only want to end the world's suffering.
Whether he SHOULD do that is morally questionable of course, and he's probably actually just doing it so he can fight Hashirama in battle for all eternity or something, but all his talk about love and shit does paint him in an awfully pleasant frame.

