When I saw them I thought they were literally Max's demons. Like whenever something bad happens its his demons taking over even though IRL its really him doing whatever it is. If that turns out to be what it is, this could be a really creative plot device.
So I'm reviving this thread since I just saw the commercial.
Personally, I can't really picture Mark Wahlberg as Payne. Mel Gibson or Clive Owen would portray Payne better, maybe even Willis if he had hair.
mark wahlberg looks ok to me...i've played both max payne games and they made a few changes especially chief bravura (payne's boss at the station) into an internal affairs agent