Spore? Or SimSim?
What really bugs me about this is the fact that they are basing the games playtime on a dumbed down demo. How would the press be able to play the whole game if it was full length? It is obvious that the requirements were lowered drastically for this demo, not needing to get a fully developed brain, only a handful of villagers in tribal. So yes let us bash a game for trying to get the press to be able to play every aspect.
I don't know if it will be good or bad, but people could at least wait for the actual game to bash how long it is.
It's the Internet. No one waits.