before you start flaming, I dont mean this as in, its bad, why do people like it. I love bleach, and I want to see what aspects other like it it.
I for one, like
the non-crybaby/whining/emo main character. ichigo is funny, serious, mature, yet kiddy all at the same time and well balanced.
balance of funny and seriousness
not filled with pointless and endless punchfests (watch DBZ's 5 minutes of straight punching)
long and intersting arc
cool looking characters
shiro sagisu. period.
a large variety of characters
some good games based off of it exists
although I honestly dont like
how the hell ichigo is 15... he is younger than me, yet probably 2 feet taller and far more mature
too many training sequences
i guess thats all i can think of. by the way, exclude fillers, seeing as how everybody hates them.